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Edinburgh Education Group

Last Updated: January 2026

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1. INTRODUCTION

Edinburgh Education Group ("we," "us," "our," or "EEG") is committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) (the "PDPO") and other applicable Hong Kong data protection laws.

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Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website or services. By accessing and using our website and services, you acknowledge that you have read and understood this Privacy Policy.

 

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, telephone number, postal address

• Account Information: Username, password, and account preferences

• Service Enquiry Information: Details about your educational needs, background, qualifications, and preferences

• Consultation Information: Information shared during coaching, consultations, or workshops

• Payment Information: Billing address, payment method details (processed securely through third-party payment providers)

• Communication: Messages, enquiries, feedback, and correspondence with us

2.2 Information Collected Automatically

When you visit our website, we may collect certain information automatically:

• Device Information: Device type, operating system, browser type

• Usage Data: Pages visited, time spent on pages, links clicked, referral source

• Location Data: General geographical information (country/city level, not precise location)

• Cookies and Similar Technologies: Details below in Section 3

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3. USE OF COOKIES AND TRACKING TECHNOLOGIES

3.1 What Are Cookies?

Cookies are small data files stored on your device. We use cookies to enhance your user experience, remember your preferences, and analyse website traffic.

3.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality (login, security)

• Performance Cookies: Help us understand how you use our website to improve services

• Preference Cookies: Remember your settings and preferences

• Marketing Cookies: Track your activity for advertising purposes (third-party only)

3.3 Managing Cookies

You can control cookies through your browser settings and choose to decline non-essential cookies. However, declining cookies may limit your website experience. Third-party cookies are managed by external providers and are subject to their privacy policies.

 

4. HOW WE USE YOUR INFORMATION

We use collected information for the following lawful purposes:

• Service Delivery: Providing education consulting, admissions coaching, workshops, and event management services

• Communication: Responding to enquiries, sending service updates, and confirming bookings

• Contractual Obligations: Processing payments, delivering services, and managing client relationships

• Quality Improvement: Analysing usage patterns to improve our website and services

• Legal Compliance: Meeting Hong Kong regulatory requirements and protecting legal rights

• Direct Marketing: Sending newsletters and promotional materials (with your consent; you may opt out anytime)

• Data Analytics: Understanding client needs to enhance service offerings

We will not use your information for purposes incompatible with those listed above without obtaining your prior written consent.

 

5. DATA RETENTION

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected or as required by Hong Kong law:

• Active Client Data: Retained for the duration of your engagement with us and for 3 years thereafter

• Enquiry Data: Retained for 1 year from the date of enquiry

• Marketing Data: Retained until you opt out or for 2 years, whichever comes first

• Transaction Records: Retained for 7 years for accounting and legal purposes

You may request deletion of your data at any time, subject to legal obligations.

 

6. DISCLOSURE OF YOUR INFORMATION

6.1 When We May Share Information

We do not sell, trade, or rent your personal data. We may disclose information in the following circumstances:

• Service Providers: Third-party vendors who assist us (payment processors, email platforms, analytics providers) under strict confidentiality agreements

• Legal Requirement: When required by Hong Kong law, court order, or regulatory authority

• Protection of Rights: To protect our legal rights, privacy, safety, or that of our clients and the public

• Business Transfer: In the event of merger, acquisition, or sale of assets (you will be notified)

• With Your Consent: When you explicitly authorise disclosure

6.2 Data Processors

Any third-party data processors acting on our behalf are contractually bound to protect your data in accordance with the PDPO and comparable standards.

 

7. DATA SECURITY

7.1 Security Measures

We implement comprehensive technical and organisational security measures to protect your personal data:

• SSL/TLS encryption for data transmission

• Secure password authentication and access controls

• Regular security assessments and updates

• Confidentiality agreements with all staff and contractors

• Limited employee access to personal data on a need-to-know basis

7.2 Limitation of Liability

Whilst we employ industry-standard security measures, no transmission over the internet is entirely secure. We cannot guarantee absolute security of data transmitted to our website. You use our website at your own risk.

 

8. YOUR DATA PROTECTION RIGHTS UNDER THE PDPO

Under the PDPO, you have the following rights:

8.1 Right of Access

You have the right to request access to your personal data held by us and receive a copy in a comprehensible form.

8.2 Right of Correction

You may request that we correct inaccurate personal data.

8.3 Right of Erasure

Subject to legal obligations, you may request deletion of your personal data.

8.4 Right to Opt Out

You may opt out of direct marketing communications at any time.

8.5 How to Exercise Your Rights

To exercise any of the above rights, please submit a written request to: info@edinburgheducation.com

We will respond to your request within 30 days or provide reasons for any delay. Requests may be subject to a reasonable administrative fee.

 

9. MINORS AND PARENTAL CONSENT

Our services are not intended for individuals under 18 years of age without parental or guardian consent. If we become aware that a minor has provided personal data without parental consent, we will delete such data promptly. Parents or guardians may contact us regarding their child's information.

 

10. INTERNATIONAL DATA TRANSFERS

As Edinburgh Education Group operates in Hong Kong, your data is generally processed and stored in Hong Kong. We do not routinely transfer data outside Hong Kong unless necessary for service provision. Any transfers will comply with the PDPO requirements.

 

11. THIRD-PARTY LINKS

Our website may contain links to third-party websites and services. This Privacy Policy does not apply to external sites. We encourage you to review the privacy policies of third parties before providing personal data.

 

12. DATA BREACH NOTIFICATION

In the event of a data breach affecting your personal data, we will notify you and the Privacy Commissioner for Personal Data (if required by law) without undue delay and in accordance with the PDPO.

 

13. POLICY UPDATES

We reserve the right to update this Privacy Policy at any time. Material changes will be communicated to you via email or prominent notice on our website. Your continued use of our services constitutes acceptance of the updated Privacy Policy.

 

14. CONTACT US

For privacy enquiries, concerns, or to exercise your data protection rights, please contact:

Edinburgh Education Group
Email: info@edinburgheducation.com
Telephone:  +852 2568 3218 
Address: 24/F, Fu Fai Commercial Centre27 Hillier Street, Central, Hong Kong

Alternatively, you may lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD):
Website: www.pcpd.org.hk
Telephone: 2827 8177

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This Privacy Policy is effective as of January 2026 and will be reviewed annually.